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Maamoul

Um Kareem

FOR A PASSIONATE PÂTISSIÈRE

A recipe that has been passed on through generations is the base of this business. The outline of the original moulds that were inherited from the great-grandmother create the shape of the tags.

A simple identity bringing back a feel of the past to go along with the authenticity of the product.

Languages | English + Arabic

WHAT

Identity + Tags

WHEN

2020

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